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Getting started with social media is a little like starting a family – except instead of taking care of a baby, you’re taking care of your brand. You think about it for a while, discuss it at great length and when you feel like you’re ready, you start to weigh the pros and the cons.Read more

Much has been written about how social media can help companies or entities communicate during a crisis, or how national events such as Egypt’s uprising have been influenced by or even started through social media activity. But what if a disaster, natural or man-made, struck your company, building, city or country? Do you have a contingencyRead more

Some people can’t handle how much content there is out there. Others are scared to open up because of what people might say about their products and services. Then there are those who simply think all of this Social Media stuff is just a fad. There are a million excuses as to why companies don’tRead more