When I cook anything from a US recipe I always have to check oven temperature conversion, it’s just something I have to do….. Anyway last week, I asked Siri, “Siri, what is 375 farenheit in celcius” Thank goodness for voice search, am I right? This simple act got me thinking about voice search: According to the 2016 StateRead more
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Too often, clients drive their digital agency in a direction that impedes rather than enhances their campaign. Their focus is on driving down the average cost per click (CPC) or increasing click through rates (CTR), targeting multiple goals that are often mutually exclusive (cheap traffic but high ROI) or even directing the overall strategy. Smart clients,Read more
