The era of mass media introduced a lot of changes in how businesses communicate with customers. It has also had a huge impact on society, as Marshall McLuhan noted: media such as TV and radio would shrink the globe into a “global village“, a term he coined in his book Understanding Media (1964), which I briefly reference in the video.
So what about social media? Will its effect on society and, more specifically, on business communications be a passing fad or will it have a greater impact than the era of mass marketing?
Here is my riff on that question. Please let me know your thoughts on the subject.