As you probably know by now, March is all about social media measurement and analysis here on the Radian6 blog. We’re here to help get you thinking about which metrics are a fit for your particular goals and objectives, and get you started measuring them to produce meaningful insights. So we pulled together an ebook of epic proportions for you to download that covers the basics of getting started measuring your social media programs.
We’ve broken down each chapter by metric type, with the first chapter providing some context and caveats for you to consider before diving into the meat of this ebook.
The second chapter covers metrics for establishing the awareness, attention, and reach of your brand by breaking down what each particular metric really means, giving you and idea of which pieces of the social media pie fall under the umbrella of those metrics, and offering up a step-by-step process as to how to measure each.
Chapters 3 and 4 follow that same format and cover metrics for leads, conversions, sales, and cost savings. In February’s ebook, we also provided a list of metrics you can refer to, to measure the impact of your community building endeavors, and we’ll be tackling that topic down the line, as well.
If you’ve had a tough time figuring out exactly how to track and measure your social media efforts, please don’t hesitate to grab this ebook, and let us know if it helps you find your balance a bit. And please, feel free to ask us any questions you’ve got – we’re here to help!