How was everyone’s July? It flew by, didn’t it? Ours was packed full of listening and engagement, both in the context of our external community, but also within our own walls. With some great conversations and learnings supporting us, we’re diving into August headfirst and wrapping our brains – and yours – around the details of engagement strategy, policy, and guideline development.
To kick things off this month we’ve published our internal social media monitoring and engagement playbook for you to take a read through. Seeing that this is the actual playbook we use to achieve Radian6’s listening and engagement goals, much of what you’ll find in these pages is tailored to our initiatives and incorporates the use of our own monitoring and engagement platforms. Keep that in mind as you flip through our playbook, and please let us know if you have any questions about it.
Throughout August we’ll be walking through some meaty discussions surrounding engagement – what “engagement” really means in the context of social media, what to include in your own engagement guidelines, the outlying bits and pieces of an engagement strategy that really round out your connection with customers, and what engagement means within the agency and regulated industry worlds, as well. And we’ll be doing our best to share some great ideas from outside Radian6 to support our conversations here on this blog.
We’ll also be walking through our playbook to discuss some of the finer points of our engagement strategy and answer some of the inevitable questions that are sure to surface from it. Before we do that, though, please share with us your questions and thoughts on what engagement means in the world of social media. How does your company define social media engagement? Have you created guidelines and policies for your employees to follow in the online social space? If so, what do those guidelines include? We’d love to hear from you and hope you’ll continue to join us in August to add to this discussion.