While most of you haven’t even decided what to be for Halloween yet, the holidays will be here before you know it. And that means this is an excellent time to study up and learn how to make the most of your brand’s Facebook posts during the valuable holiday selling season. Because we’re in a giving mood, we’ve put together some quick tips on how your brand can leverage Facebook’s most powerful feature, the photo.
1) Let The Picture Do The Talking
If a picture really is worth a thousand words, there is no need to overwhelm your fans with text-heavy descriptions.
Hint: Approach your photos like a greeting card, the image should be able to tell the story just as much as the accompanying text.
2) Spread the Word
Births, engagements, and other important milestones call for photo announcements so why shouldn’t your next big promotion get the same treatment? If it’s worth celebrating it’s worth an announcement.
Hint: Gift wrap your promotions. Beef up your competition announcement by pairing the entry link to your Competition app with an image that gives your fans (and future fans) a little taste of what’s at stake (and by all means accelerate the distribution of your photo by promoting your post using Facebook’s new Power Editor tools).
3) Don’t Engage. Be Engaging
Talk Like a Pirate Day may sound ridiculous but it continues to be celebrated on social media every September 19th! Go figure that one……
While some Facebook users temporarily change their language settings to “English-Pirate” others stepped up their game by hosting pirate-themed promotions.
Hint: Remember the season is not just confined to the month of the year.
There are plenty of non-traditional holidays your page can utilize. Feeling creative? Declare your own holiday!
4) Quotes & Photo Memes
“A quotation in a speech, article or book is like a rifle in the hands of an infantryman. It speaks with authority.” – Brendan Francis
Hint: Maximize Facebook shares by using Photoshop or photography to transform your favorite lyrics or quotes into a branded viral message. No Photoshop? Photo meme sites can be a great source for inspiration.
5) Give Your Page A Personal Touch.
The amount of Facebook photos uploaded via Instagram and mobile devices are a testament to how accessible photo sharing has become.
Hint: Don’t be afraid to show your fans how your brand is celebrating the holiday or break. We can show you how to make it easy to host your brand’s feed or imagery through selected #hashtags.
Lastly, our team of Socilaites (hehehe….well they work at Social Incite so why not call them Socialites) has developed a few treats for bringing to life a motivating experience on your brand’s page during the holidays. Drop us a note if you’d like to learn more about any of this.
Questions about our apps? Contact us via www.socialincite.com.au