No bones about it, Facebook’s great for engagement. Brands love the site for the interactive purposes and the ability to respond quickly to fan questions and concerns.
On Monday, Statista, a statistics portal, released the 10 Most Engaged Brands on Facebook as of August 19. The top of the list? Coca-Cola, followed by Avon Cosmetics. Rounding the corner in third place is retail giant Walmart, with Disney pulling in a close fourth.
Our thanks to mashable for this chart!
These stats are all well and good, but how does one judge engagement? Is it the number of fans? Posts? Recommendations? Statista defined “engagement” by the “people talking about this” metric on Facebook Pages. Facebook defines “talking about” a post by the number of people who share, like, comment on a post; answer a posted question; respond to an event invite; or claim an offer.
Coca-Cola enjoyed a high-handed engagement victory by doing a few things. They apparently know their audience very well and target all posts to their key demographic.
Pretty good metrics, Coca-Cola. Great shares, commenting, and likes. They know their audience – do you?
Questions? Hit us up at www.socialincite.com.au
Social Incite Team