The era of mass media introduced a lot of changes in how businesses communicate with customers. It has also had a huge impact on society, as Marshall McLuhan noted: media such as TV and radio would shrink the globe into a “global village“, a term he coined in his book Understanding Media (1964), which IRead more
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By Kerri Green-Smith | Blog Posts, Social Media Marketing, Social Media Strategy | 1 comment | 1 June, 2010 | 0
By Kerri Green-Smith | Blog Posts, Social Media Marketing, Social Media Monitoring | 0 comment | 19 April, 2010 | 0
We don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out yourRead more
