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Social media accountability is a hot button for discussion, and rightfully so. Companies and businesses want to be able to accurately and consistently track specific metrics that can point to their success or failure in social media. They want to be able to justify continued investment in listening and engagement efforts. They want to beRead more

You’ve heard it time and time again: content sells. Knowledge is currency. And sharing information, insights, and expertise on your industry can be a powerful way to engage your community and customers. But what’s working? Is your content driving website traffic and conversions? Is other people’s content about you pushing people to your site? IsRead more

The holy grail of determining true social media ROI is to be able to line social media activities up to sales. The relationships are valuable, yes. So is the engagement, the content, the brand awareness. But ultimately, you’re building all of those things so that you can increase the odds that people will spend moneyRead more