One of the key benefits of monitoring the social media activity surrounding your brand, competitors, and industry is that, when done right, you can identify potential customers and foster relationships with them to turn them into actual, long-term customers. If the process of lead generation and nurturing through social media monitoring seems a bit iffyRead more
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By Kerri Green-Smith | Blog Posts, Social Media Marketing, Social Media Monitoring | 1 comment | 27 September, 2010 | 0
