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“How do we report on all of this stuff?” is a question frequently heard from all corners of the sandbox.  Customer service wants to know how their activities on the social web can tie back in with their existing metrics, sales wants to see how it impacts their lead times, sales cycles, and other sales-relatedRead more

Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it? While no single metric alone is going to be a solid indicator of how engaged your community or customers are, thereRead more

As you probably know by now, March is all about social media measurement and analysis here on the Radian6 blog. We’re here to help get you thinking about which metrics are a fit for your particular goals and objectives, and get you started measuring them to produce meaningful insights. So we pulled together an ebookRead more