Blog

The end of the year is a popular time for reflection, and often times we look big picture to see what the past year has carried with it, and where the future might lead. While you’re looking at trends and the big stories, though, now is a great time to reflect on your own companyRead more

Social media accountability is a hot button for discussion, and rightfully so. Companies and businesses want to be able to accurately and consistently track specific metrics that can point to their success or failure in social media. They want to be able to justify continued investment in listening and engagement efforts. They want to beRead more

You’ve heard it time and time again: content sells. Knowledge is currency. And sharing information, insights, and expertise on your industry can be a powerful way to engage your community and customers. But what’s working? Is your content driving website traffic and conversions? Is other people’s content about you pushing people to your site? IsRead more

The holy grail of determining true social media ROI is to be able to line social media activities up to sales. The relationships are valuable, yes. So is the engagement, the content, the brand awareness. But ultimately, you’re building all of those things so that you can increase the odds that people will spend moneyRead more

Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it? While no single metric alone is going to be a solid indicator of how engaged your community or customers are, thereRead more

As you probably know by now, March is all about social media measurement and analysis here on the Radian6 blog. We’re here to help get you thinking about which metrics are a fit for your particular goals and objectives, and get you started measuring them to produce meaningful insights. So we pulled together an ebookRead more