If you work in the social media space you will be well aware that much of the conversation in recent years has revolved around Return on Investment (ROI). The initial excitement and novelty of corporate social media has worn off and the need to prove success and measure impact has moved front and centre. WhileRead more
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By Kerri Green-Smith | Blog Posts, Measurement & Metrics, Social Media Monitoring | 0 comment | 21 November, 2011 | 0
