Understanding the cause of a ranking drop is critical, as it allows you to take the correct action and possibly reverse the damage. It’s about having the right ways of working and processes in place so that unnecessary ranking drops don’t occur, and if anything does happen to cause them, they are picked up by the SEO team before Google does.
Follow our checklist, and you’ll be closer to understanding the cause of the drop and restoring your rankings. Use the link to read the full article.
