As search engine algorithms evolve, they are able to better detect the content of your pages and they will penalize you in rankings if the content is not of sufficient quality to match the user’s search query. Moreover, if your web page still manages to rank and the user clicks on it because you have a good title, he or she will not hesitate to close the browser tab if they do not see good content within the first 10-20 seconds of scanning its content. Bottom line is this, write quality content and then, based on what you write you can optimize the title of that page using the guidelines explained in this post.