Ah, engagement. That sticky word that gets discussed an awful lot in context of social media conversations. But how, exactly, do you look at engagement and keep tabs on the factors that drive it? While no single metric alone is going to be a solid indicator of how engaged your community or customers are, thereRead more
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By Kerri Green-Smith | Blog Posts, Measurement & Metrics, Social Media Marketing | 0 comment | 9 April, 2010 | 0
