Customer service is inherently social. When you take away all the bells and whistles, it is and always has simply been a conversation between a company and its customers.
Blog
Traditionally, the customer service department has been labeled as a cost center, pushing organizations to work endlessly to shorten call times, streamline customer responses, and do as much as possible to reduce the cost of a seemingly never-ending monetary black hole. In doing this, though, all personalization of company-customer contact has been stripped from interactions,Read more
By Kerri Green-Smith | Blog Posts, Social Media Marketing, Social Media Strategy | 0 comment | 31 May, 2010 | 0
If actions speak louder than words, then it’s no surprise that customer service is playing a larger and larger role in peoples’ buying decisions. Today’s marketplace is packed with redundant products and services, so we turn to big-picture differentiators, like brand reputation and buying experience, to help us make purchasing decisions. This is also partRead more
