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Much has been written about how social media can help companies or entities communicate during a crisis, or how national events such as Egypt’s uprising have been influenced by or even started through social media activity. But what if a disaster, natural or man-made, struck your company, building, city or country? Do you have a contingencyRead more

Getting up close and personal with your critics is one of the hardest parts of maintaining a presence in social media. But it’s actually quite a typical story for how companies tend to get started in social: someone gets wind of a blog post, tweet storm, or even a dedicated site slam-trashing their brand allRead more