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One of the biggest criticisms of social media and communities is that they involve a lot of mindless chatter. At first and even second blush, this chatter doesn’t seem to lead anywhere and certainly doesn’t suggest hard business outcomes. It is, however, critical to building relationships. Conversational artifacts – the subjects and themes that peopleRead more

Radian6 Stands Apart With Superior Software and Strategy for Social Media Monitoring & Engagement CAMBRIDGE, MA–(Marketwire – July 21, 2010) – Radian6, the leading social media monitoring and engagement platform, today announced it has been chosen as a “leader” in independent research firm Forrester Research, Inc.’s “The Forrester Wave™: Listening Platforms, Q3, 2010″ report, releasedRead more

How was everyone’s July? It flew by, didn’t it? Ours was packed full of listening and engagement, both in the context of our external community, but also within our own walls. With some great conversations and learnings supporting us, we’re diving into August headfirst and wrapping our brains – and yours – around the detailsRead more

Communities are bigger than “social networks” like Facebook. Social Networks are just one type of community, albeit, one of the most recognizable ones on the web today. Every community, big and small, relies on 5 types of roles to be successful. The communities that have all 5 working together are the ones that tend toRead more