This month we worked on providing you some much-needed information about how social media and the B2B world fit so well together. We wrote an entire ebook on the subject, in fact, in hopes that you’d see the spots in which these online social channels can open up communication between your business and its customers in some big ways.
Social media is a form of communication, pure and simple, and it can be leveraged in countless ways to support the goals of your company. Maybe the ways in which you use those channels will be different from that of your B2C brethren, but the process for planning your social media strategy is similar to that of B2C. Very simply, you are catering to a different customer base with different needs and motivations behind those needs, and those motivating factors are what will fuel your process development and execution.
Of course, a month is never enough time to cover the entirety of one single topic in this space, and we know there must be questions still sticking in your brain that need answering. What’s on your mind? What can we help answer and clarify for you? And more importantly, what can our community help clarify for you? If you’ve got a question, or an answer to a question you see here, please chime in!