We hear so many horror stories about SEO providers who just don’t know what they are doing! This often happens for us at the start of a new client relationships where we effectively have to fix the mistakes made by another SEO agency. We want to stop you from hiring a the wrong SEO provider.
All you need to do is ask your potential SEO provider some or all of these questions. Here is a list of questions that we would ask a potential SEO provider before giving them any cPanel access.
If you don’t know what some of these things mean just run a google search on the topic & don’t forget to make notes of what is said in the interview.
1. What is a robots.txt file?
2. What is the X-Robots tag?
3. What is the nositelinksearchbox meta tag?
4. What is the notranslate tag?
5. What is Unicode/UTF-8 and why does that matter to Google?
6. Is case important for meta tags?
7. What is the refresh meta tag and why is it not recommended?
8. What is an .htaccess file and how do you use it?
9. How can you use user agent and IP location detection to improve UX?
10. What is a rel canonical?
11. What is noindex, nofollow?
12. When do you use robotx.txt, a rel canonical and a noindex nofollow?
13. How do you optimize a web page?
h. Internal linking
14. Have you ever optimized in a different language?
15. What is a hreflang tag?
16. What are good links for SEO?
17. How does blogging play a role in SEO?
18. What is the difference between absolute and relative URLs?
19. What are all the different ways you can optimize for mobile and the technical
b. Different domains c. Vary http header d. Responsive
20. How does social media play a role in SEO?
21. What are 404 errors?
22. What is 200 ok?
23. What is 301 and 302 redirect? When should you use each?
24. What is a server header checker?
25. Have you used Screaming Frog?
26. How do you check rankings for SEO?
27. Are you Google Analytics certified?
28. How do you find broken external links pointing at your website?
a. Deep links on website to app
b. Set up app in Google Analytics and Google Search Console c. Optimize app in app store
31. What would you do if you saw a client got a spike in 404 errors in the Google search console?
32. How would you test to see how Google can see content on a page?
33. What would you do to get a page indexed quickly?
34. What are directory structures and subdomains and how are they important for SEO? 35. What is https, how do you switch to https and why is it important for SEO?
36. What is different about getting a Google Local page ranked opposed to a normal HTML
37. What are your favorite SEO tools?
38. What are some of your most successful SEO projects?
39. What are all the manual penalties you can get in Google?
40. Tell me about a penalty you have cleaned up?
41. How do you configure a disavow file?
42. How do you send out a link takedown request?
43. How do you write a reinclusion request?
44. How would you handle a hacked website?
45. How would you handle 1,000 new links pointing at your website with commercial
46. What are all the algorithmic issues you have in Google?
47. How do you optimize for Google video search?
48. What do you specify in video markup?
49. What do you show in a video sitemap?
50. How do you stop a video from appearing in a specific country?
51. What is a Google product feed?
52. What are the attributes of a product feed?
53. How do you optimize for Google news?
54. What is Google news publisher center?
55. Can Google news crawl PDF files?
56. Can Google news include audio or multimedia content?
57. Does Google require a Google news sitemap?
58. What are the Google news standout tags and keywords tags? How are they different
than other meta tags?
59. What are all the types of sitemaps?
60. What are mobile usability errors and how do you fix them?
61. What are the most common page speed issues?
62. What are the five types of website models?
63. How do you build client relationships?
64. What is the difference between SEM Rush, SpyFu, Majestic and Moz?
Remember, it’s about testing your potential SEO providers knowledge before you allow them to work on your website.
If you have any questions just drop is a note at firstname.lastname@example.org
Have a great day!
Social Incite Team