We don’t usually use the “101” term around here, but when it comes to analytics reporting, and more specifically the reporting of social media analytics, it seems appropriate for how we’re handling our blogging endeavors this month. You see, we’re getting down to the very basics of reporting in July, providing tips, tricks, and advice to help you construct a social media reporting format that works for your team and goals.
With the 101 theme running strong in July, we’ve also created a social media listening, measurement, and engagement primer eBook to help you or your clients get started optimizing these new communication tools to achieve business goals and objectives.
We’ve broken the broad topic of “social media listening, measurement, and engagement” into sections that detail the benefits of these various stages in social media use, and also tackle them in the context of brand-, competitor-, and industry-focused listening, measurement, and engagement.
At the end of the eBook we’ve provided a basic grid of resources from our content library for you to reference at any stage of the game. Our hope is to make this a regularly maintained piece of the Incite Group content puzzle for you to access at any time.
In the months to come you’re going to see us take a few steps back and focus on some more brass tacks-type topics. There’s still a strong need for how-to’s and breakdowns of fundamental social media use for business purposes, and it’s important we revisit these basics now and again.
Have questions about reporting that you need answered? Comments or feedback on our eBook? Let us know!