When it comes to writing content, you’ve been there and done that.
You’ve got a great following but there seems to be less and less interaction after each post goes live. You’ve been looking for a few ways to breathe new life into your brand’s website.
What’s a writer to do? Your blog is the perfect platform to show off some other forms of content that can help spotlight your brand and invite your community to get involved.
Don’t limit yourself to sharing content on your blog or website, though. Step outside your comfort zone and consider spicing things up by sharing these 5 forms of content, across your social media outposts:
Add Photographs: Did you know that business-oriented web pages with images performed 91% better than those pages without images? Let’s face it, we’re visual people. We’d much rather read an article that has a photo attached to it than just a straight page of text. Photos are a great way to draw people in for a closer look. Another creative way to use photos is by sharing them on your Facebook page. The photos you share there can give your community insight about your company’s culture and tone. Please don’t limit yourself to sharing photos of your products. Share photos from conferences, events and even holiday festivities around the office.
Embrace Video: Did you know that 71% of online Americans use video sharing sites? Australians will be quick to follow this trend! Video is an excellent way to tell stories, share information and educate others. Consider using video to share tips or even to demonstrate how your product could be used. Video is wonderful way for you to show the human side of your brand. How about creating a top ten list of your most asked questions and have your executives answer them on camera?
Create Podcasts: Including a podcast as a part of your content is like having your very own radio show. It’s a fantastic opportunity to share audio content with your community. Even if you’re not sure about creating and hosting your own podcast series, you can still create podcasts – just use the content you’ve already written. All thise ebooks, white papers and blog posts could easily be turned into podcasts for your community to download and take with them on the go.
Imagine all the places your community might enjoying listening to your content, like at the office, during their morning commute or while working out at the gym.
Use SlideShare: SlideShare is the world’s largest community for sharing presentations. It has 55 million monthly visitors and 120 million page views, and is one of the 200 most visited websites in the world. Added bonus? In addition to presentations, SlideShare also supports documents, PDFs, videos and webinars. (Repurpose your content!)
Plus, SlideShare makes sharing so easy. Your community can download your slides, embed them on their own site or even use them as a part of a presentation to make a case for getting on-board with your brand, as opposed to your competitors. SlideShare even allows you to categorize and tag your content so it’s that much easier to find, too.
Include Infographics: People are talking about and sharing infographics. Infographics are a great way to visually communicate information in a fun and creative way. Plus, your infographics don’t have to be run of the mill either, they can be as unique as your business or brand. In fact, some infographics, like the ones created by the folks at ImagineThink.net, could even be considered works of art.
Additionally, if you want to make your infographics more shareable, be sure to include Tweetable statements to go along with them.
I hope this post helped kick-start your creative juices. For more information on creating content for a social media community, be sure to grab Incite group’s July eBook on creating great content.
How are you spicing up your content? Are you already incorporating different types of content into your social media strategy? If not, which of these five would you be most likely to try?