Facebook is planning on rolling out star ratings for Fan Pages pretty soon. Have you seen them on desktop Pages yet? Looks like they’re being rolled out slowly but surely. Previously, star ratings were available on mobile devices. The inclusion of star ratings on desktop Pages isn’t necessarily the game-changer, though. Check the placement: right smack-dab under the cover photo, a far cry from a more unobtrusive location, such as near the “Likes” button.
Why is this important? It’s a very visual indicator of how fans view your brand. The current “Recommendations” Facebook app sits below the apps and the cover photo, and it’s not incredibly easy to find. Plus, the lack of color and shape doesn’t draw the eye directly to other users’ recommendations. Fun shapes like stars are pretty novel from Facebook’s simplistic layout, and will be sure to draw some attention.
Having your brand’s reputation reflected visually can be great for some brands. It can subconsciously influence someone before they even digest content on your Fan Page. But, let’s face it – not every company gets those coveted five stars. Before this feature is implemented across all Pages, reflect on some large elements of your social presence. How is your content – original and reflective of your voice? Is customer feedback heard and managed, resulting in a great experience for the social media user? Reviews can make or break you in the social sphere – and Facebook’s making it incredibly easy for users to find those stats in the form of ratings.
What do you think: are star ratings good or bad for Pages? Sound off and let us know!
Questions? Hit us up at www.socialincite.com.au
Social Incite Team