Facebook continues to push more and more updates. Last week was no different, Facebook announced that they are finally allowing posts from Facebook to be embedded on other websites, similar to the way that Twitter allows for embedded tweets. This gives brands an opportunity to cross connect all of their outlets and push traffic to the Facebook page.
Embedded Tweets will increase your community ENGAGEMENT. Facebook has over 1 Billion users, but they cannot always make their way back to your page on facebook. Embedded Posts on your website (or rather, encouraging others to embed tweets on THEIR website) will increase reach- thus increasing engagement. Allowing the conversations to occur both on and off Facebook will drive your brands reach and engagement.
Although we hate to admit it….not everyone is on Facebook (say WHAT?) But, you can still reach those customers by embedding your tweets on your website to engage with you outside of Facebook. With this- won’t miss your userbase who is off of Facebook if you embed your important posts on your site- and people can view them-regardless of whether or not they have a Facebook account.
Up until now, when someone posts about something that happened on a Facebook page, they hyperlink out to the page. Now with embeddable posts, you can bring the post to them. Often users don’t click through…and with the new feature they won’t have to! This improves the user experience tremendously..reducing the number of clicks and steps a person needs to take to engage with a brand.
The like button on the embeddable post is pretty clutch…so embed posts that will really lure people to Like your page and become a long-time, engaged user.
This new feature is being rolled out by Facebook now, will you take advantage of it?
Questions? Hit us up at www.socialincite.com.au
Social Incite Team