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We’re three weeks into 2014. How are your resolutions stacking up? How many times have you made resolutions you can’t keep? Sometimes they’re too grand, too extreme, and too unattainable to be realistic and achievable. It’s easy to set one’s sights on a big goal but not have the tools to build the small blocksRead more

No bones about it, Facebook’s great for engagement. Brands love the site for the interactive purposes and the ability to respond quickly to fan questions and concerns. On Monday, Statista, a statistics portal, released the 10 Most Engaged Brands on Facebook as of August 19. The top of the list? Coca-Cola, followed by Avon Cosmetics.Read more

When it comes to writing content, you’ve been there and done that. You’ve got a great following but there seems to be less and less interaction after each post goes live. You’ve been looking for a few ways to breathe new life into your brand’s website. What’s a writer to do?  Your blog is theRead more

We are closing in on the end of 2011 and everyone is trying to get a pulse of the industry to predict what the future holds. Marketing Profs helps shed some light on this topic with the recent release of their State of Social Media Marketing study. It’s a little old but we still thinkRead more

I was putting together a presentation yesterday for Incite Group on how social media has changed business communications and included the five most tweeted moments. I did this to illustrate how social media has woven itself into the fabric of society at many levels.

The end of the year is a popular time for reflection, and often times we look big picture to see what the past year has carried with it, and where the future might lead. While you’re looking at trends and the big stories, though, now is a great time to reflect on your own companyRead more

Much has been written about how social media can help companies or entities communicate during a crisis, or how national events such as Egypt’s uprising have been influenced by or even started through social media activity. But what if a disaster, natural or man-made, struck your company, building, city or country? Do you have a contingencyRead more

“Relationships and trust. This is the bedrock of life.” – Mukesh Ambani So, you have a social media policy, right? We have covered why you need to have a policy in place, the anatomy of such a policy, and the need to collaborate with your legal team to draft the policy. This policy is a livingRead more

In my last post, I introduced the concept of social media in an investor relations context. This week, I thought it would be fun to show you a sampling of some of the public companies (read: you can invest in them on a stock exchange) that are leading the charge in this brave, new world.

Today’s guest post is the first in a three-part series designed highlight the power of social media in investor relations. While much has been said, written and blogged about social media’s value in cultivating relationships with customers and generating market opportunities, there has been much less attention paid to the potential of such media asRead more