The list contains positive, negative and neutral factors because all of them impact your site. Most of the factors in this checklist apply mainly to Google and partially to Bing & Yahoo!
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We hear so many horror stories about SEO providers who just don’t know what they are doing! This often happens for us at the start of a new client relationships where we effectively have to fix the mistakes made by another SEO agency. We want to stop you from hiring a the wrong SEO provider.
Things are moving fast. Factors such as the Google ticker GOOGL +0.69% algorithm updates, new technologies, new user behavior patterns, and new ways of searching are all working together to keep SEO professionals busy. The rate of change in the SEO world keeps us all on our toes, because despite some of the hallmark general best practices remaining the same, every year ushers in the demise of a slew of once-effective practices.
The SEO industry is volatile and every month something new seems to shake up the industry and force us to re-evaluate our priorities. Best practices in 2013 don’t have much in common with best practices today, yet we believe that many of today’s best practices will be relevant indefinitely. In this article we’ve focused on the 5 or 6 things that we believe will remain relevant & influence class leading SEO practices. Hope you enjoy the read!
Too often, clients drive their digital agency in a direction that impedes rather than enhances their campaign. Their focus is on driving down the average cost per click (CPC) or increasing click through rates (CTR), targeting multiple goals that are often mutually exclusive (cheap traffic but high ROI) or even directing the overall strategy. Smart clients,Read more
No one writes their blog posts so they can sit in there, stagnant on the internet, with zero clicks, impressions or shares. THAT, my friends, is discouraging. When you spend your time pulling together a blog post, make sure you’re appropriately updating the SEO so your post sees the maximum traction possible. Use this handyRead more