Blog

Have you heard about Facebook’s Trending Topics yet? The platform is rolling out another feature to the platform in its quest to connect the world. Introducing more personalized trending topics will help make Facebook a one-stop shop for all your social needs: seeing what friends are up to, creeping deals from our favorite brands, andRead more

Facebook is planning on rolling out star ratings for Fan Pages pretty soon. Have you seen them on desktop Pages yet? Looks like they’re being rolled out slowly but surely. Previously, star ratings were available on mobile devices. The inclusion of star ratings on desktop Pages isn’t necessarily the game-changer, though. Check the placement: rightRead more

It was a busy year for the social media industry. In 2013, we saw the teen demographic leave Facebook for other networks that better capture their attention and don’t yet have the entire family engaged. Twitter added video to its repertoire by purchasing Vine, the mobile video app, on top of the announcement that it’sRead more

The introduction of Instagram Direct is further evidence that social networks are moving away from the idea that an app or utility should be born to do just one thing, and to do it brilliantly. While Facebook has long been a multi-purpose service, all the major social networks now are travelling in that direction, whichRead more

Hashtags can be many things. They’re funny, witty, and also ridiculously annoying. Despite how a hashtag makes you feel, there is one thing for certain–hashtags make typical posts clickable and searchable. Now that hashtags are utilized on many social networks, make sure you’re using them at every turn. Use hashtags to connect with new customersRead more

Facebook announced that Graph Search will be rolling out over the next few weeks to everyone who uses Facebook in U.S. English. The feature is a sophisticated search engine within Facebook which makes it easier to find specific photos and text or information from friends’ profiles and posts, and provides “a new way to find people,Read more

No one writes their blog posts so they can sit in there, stagnant on the internet, with zero clicks, impressions or shares. THAT, my friends, is discouraging. When you spend your time pulling together a blog post, make sure you’re appropriately updating the SEO so your post sees the maximum traction possible. Use this handyRead more