Blog

No one writes their blog posts so they can sit in there, stagnant on the internet, with zero clicks, impressions or shares. THAT, my friends, is discouraging. When you spend your time pulling together a blog post, make sure you’re appropriately updating the SEO so your post sees the maximum traction possible. Use this handyRead more

When it comes to writing content, you’ve been there and done that. You’ve got a great following but there seems to be less and less interaction after each post goes live. You’ve been looking for a few ways to breathe new life into your brand’s website. What’s a writer to do?  Your blog is theRead more

I’m only a fan of measurement sometimes. When it comes to things like gauging the effectiveness of a digital campaign, figuring out if the content on a website is actually engaging people and compelling them to act, or figuring out why I’ve dropped two spots in my Super Coach Competition overnight, I want to peerRead more

  It’s time we face something about social media — it’s no longer a novelty or adjunct form of communication; social media is engrained into our daily lives and interactions. Whether you understand the business application of these tools or not, you have to admit the use of them is ubiquitous and that use isRead more

We are often get asked by clients: “How should we organise our company for social media?” or “Which roles do we need”, or “Which department is in charge”. We thought we would take a minute to explore some approaches:

“Mundane” is such a strong word, isn’t it? We hold it in a bit of contempt at first thought, despite the fact that our day-to-day lives are really pretty mundane. Much of what we do to keep our health and sanity is considered mundane, but these “bland” moments flow through our days in a steadyRead more

We talk a lot about the importance of relationship building in social media. To be true, that’s what these mediums allow us to excel at. But there are nuances of relationship building, especially when it comes to that of businesses and their customers, that impact how we all approach our social media program strategy developmentRead more

“That which is static and repetitive is boring. That which is dynamic and random is confusing. In between lies art.” – John A. Locke What does it mean to make your content dynamic? You want your content to rise above the Web 1.0 tomes of monologue and be visually entertaining while driving thoughtful action. Yet,Read more

When a devastating earthquake hit the country of Haiti in early January, it was no surprise that the American Red Cross was one of the first emergency response organizations to jump to its aid. Since the quake, the ARC has allocated more than $80 million to help survivors, and has been supplying much-needed food, water,Read more

If social media is on  your to-do list this year, no doubt you’ve been doing a whole ton of reading and research on the topic, and what it means for business.  And if you’ve done that, you’ve likely run across someone saying that one of the keys to successful social media participation is to shareRead more